JPMorgan’s push to replace Silicon Valley Bank for startups

Three years ago, JPMorgan Chase executive Doug Petno was at a New York City party celebrating a colleague’s retirement when his boss, Jamie Dimon, called Petno over.

It was March 9, 2023, and the customers of a West Coast lender known for catering to startups had been withdrawing deposits in droves.

“Jamie looks at me and says, ‘Get on this call,'” Petno told CNBC this week in an exclusive interview.

On the line were regulators with an urgent question: Was JPMorgan interested in buying Silicon Valley Bank?

California’s finance regulators seized SVB the next day, completing the sudden collapse of an institution at the heart of the American startup community. Over that weekend, Dimon, Petno and other JPMorgan leaders repeatedly weighed whether they should purchase the bank, which had just lost $42 billion in deposits. They decided against it, in part because thousands of SVB clients were signing up for JPMorgan accounts, anyway, in a flight to safety.

“We had three years’ worth of incoming clients in a weekend,” said Petno, who is co-head of JPMorgan’s commercial and investment bank. “Onboarding teams were opening up accounts around the clock.”

Emboldened by what they were seeing, Petno had an idea: What if JPMorgan could build a true competitor to SVB — as well as startups Brex, Ramp and Mercury — all of whom had carved a profitable niche serving founders and venture capital investors?

“We went to our board and said, ‘there’s a vacuum in the market,'” Petno told CNBC. “At that very moment, everybody saw the opportunity.”

For JPMorgan, already a giant in Main Street and Wall Street finance, winning the more specific niche of startup banking from West Coast rivals is about more than gaining deposits. It’s both a key element of the growth strategy for a bank with more than $180 billion in revenue last year, and also a means to help the New York-based lender stay close to technology developments for itself.

JPMorgan, with a tech budget of nearly $20 billion this year, is aiming to not only serve startup clients and VC investors better, but to learn from them. The firm keeps a close eye on Silicon Valley startups for solutions to problems the bank itself faces, from cybersecurity to quantum computing.

In fact, when a JPMorgan client announces a round of artificial intelligence-related cutbacks to jobs and expenses, the firm will often send a team of bankers to investigate how the client is doing it, said Petno.

Typically, the bankers find that implementing new AI agents is only a fraction of the reason for layoffs, while other factors like over-hiring and inefficient processes account for the rest, he said.

JPMorgan began its startup banking business in 2016 as it became aware…