Marketing

E.l.f. Beauty CFO Mandy FieldsCourtesy: e.l.f. BeautyCNBC CFO Council member Mandy Fields has helped lead E.l.f.…
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Beauty products by e.l.f. cosmetics are seen on display at a Target store in Union Square on April 04, 2025 in New…
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The perfect mix of viral moment, urgency, and brand awareness can be summed up in two words: Unicorn Frappuccino. How…
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A view of a Carter's storefront.Courtesy: The William Carter CompanyChildren's clothing brand Carter's is undergoing…
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A Kalshi billboard displaying New York City mayoral election odds in Times Square in New York, US, on Tuesday, Nov.…
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Polymarket banner outside the New York Stock Exchange on Oct. 7th, 2025.Kevin Stankiewicz | CNBCPrediction market…
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With tens of thousands of footy fans expected to descend onto the city for the World Cup, the tournament is being…
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A view of a Sephora beauty product store on May 30, 2025 in Sherman Oaks, California. Justin Sullivan | Getty…
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Limited-time retro packaging will highlight Chick-fil-A's heritage, the company said.Source: Chick-fil-AFor…
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From single-stock to inverse exchange-traded funds, firms have been marketing more complex strategies offering…
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