<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Innovation &#8211; Finance News Today</title>
	<atom:link href="https://financenews.one/tag/innovation/feed/" rel="self" type="application/rss+xml" />
	<link>https://financenews.one</link>
	<description></description>
	<lastBuildDate>Sat, 26 Sep 2026 01:47:14 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.1.3</generator>

<image>
	<url>https://financenews.one/wp-content/uploads/2020/06/cropped-marketnewsjournal-1-32x32.png</url>
	<title>Innovation &#8211; Finance News Today</title>
	<link>https://financenews.one</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>AI regulation debates intensify over safety concerns, innovation and</title>
		<link>https://financenews.one/2026/09/25/ai-regulation-debates-intensify-over-safety-concerns-innovation-and/</link>
		
		<dc:creator><![CDATA[Finance News]]></dc:creator>
		<pubDate>Sat, 26 Sep 2026 01:47:14 +0000</pubDate>
				<category><![CDATA[industry]]></category>
		<category><![CDATA[concerns]]></category>
		<category><![CDATA[debates]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[intensify]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[safety]]></category>
		<guid isPermaLink="false">https://financenews.one/2026/09/25/ai-regulation-debates-intensify-over-safety-concerns-innovation-and/</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="1280" height="720" src="https://financenews.one/wp-content/uploads/2026/05/man-uses-phone.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://financenews.one/wp-content/uploads/2026/05/man-uses-phone.jpg 1280w, https://financenews.one/wp-content/uploads/2026/05/man-uses-phone-300x169.jpg 300w, https://financenews.one/wp-content/uploads/2026/05/man-uses-phone-1024x576.jpg 1024w, https://financenews.one/wp-content/uploads/2026/05/man-uses-phone-768x432.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /></div>Laffer Tengler CEO and CIO Nancy Tengler discusses the future of AI safety. Leading developers of artificial intelligence (AI) are raising concerns about the need to ensure the safety and alignment of cutting-edge frontier models as they become more capable. OpenAI CEO Sam Altman, Anthropic CEO Dario Amodei and Microsoft have all signaled a focus [&#8230;]]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="1280" height="720" src="https://financenews.one/wp-content/uploads/2026/05/man-uses-phone.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://financenews.one/wp-content/uploads/2026/05/man-uses-phone.jpg 1280w, https://financenews.one/wp-content/uploads/2026/05/man-uses-phone-300x169.jpg 300w, https://financenews.one/wp-content/uploads/2026/05/man-uses-phone-1024x576.jpg 1024w, https://financenews.one/wp-content/uploads/2026/05/man-uses-phone-768x432.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /></div><p> <br />
</p>
<div><!----> <!----> </p>
<div class="featured featured-video video-ct">
<div class="contain">
<div class="info">
<div class="caption">
<p>Laffer Tengler CEO and CIO Nancy Tengler discusses the future of AI safety.</p>
</div>
</div>
</div>
</div>
<p>Leading developers of <a rel="nofollow" href="https://www.foxbusiness.com/category/artificial-intelligence" target="_blank" rel="noopener noreferrer">artificial intelligence (AI)</a> are raising concerns about the need to ensure the safety and alignment of cutting-edge frontier models as they become more capable.</p>
<p>OpenAI CEO Sam Altman, Anthropic CEO Dario Amodei and Microsoft have all signaled a focus on safety issues related to developing <a rel="nofollow" href="https://www.foxbusiness.com/category/tech" target="_blank" rel="noopener noreferrer">frontier AI models</a> to ensure that they&#8217;re aligned with serving humanity.</p>
<p>Those calls come amid warnings from AI researchers that there&#8217;s a chance that AI could wipe out humanity within the next decade if the pace of advancement reaches the point with more capable models that a self-improving superintelligence gets beyond the control of its developers.</p>
<p>Concerns about AI running amok also come amid intense competition in the AI industry to put forward more capable models, while the federal government grapples with how to regulate the emerging industry without stifling it amid its rapid growth and as it becomes a flashpoint in the geopolitical competition with China.</p>
<p><a rel="nofollow" href="https://www.foxbusiness.com/technology/sam-altman-identifies-two-biggest-risks-facing-ais-future" target="_blank" rel="noopener noreferrer"><strong>SAM ALTMAN IDENTIFIES TWO BIGGEST RISKS FACING AI&#8217;S FUTURE</strong></a></p>
<div class="inline image-ct">
<div class="m"><picture><source media="(max-width: 767px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/343/192/man-uses-phone.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/686/384/man-uses-phone.jpg?ve=1&#038;tl=1 2x"><source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/672/378/man-uses-phone.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/1344/756/man-uses-phone.jpg?ve=1&#038;tl=1 2x"><source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/931/523/man-uses-phone.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/1862/1046/man-uses-phone.jpg?ve=1&#038;tl=1 2x"><source media="(min-width: 1280px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/720/405/man-uses-phone.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/1440/810/man-uses-phone.jpg?ve=1&#038;tl=1 2x"><img decoding="async" src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/01/931/523/man-uses-phone.jpg?ve=1&#038;tl=1" alt="man uses phone with macbook"/></source></source></source></source></picture></div>
<div class="caption">
<p><span>The debate over AI regulation is contrasting safety concerns and calls for regulation with worries about undercutting innovation and competition.</span><span> (recep-bg/Getty Images)</span></p>
</div>
</div>
<p>Nancy Tengler, CEO and chief investment officer of Laffer Tengler Investments, told FOX Business that &#8220;I do think there&#8217;s a risk that if regulation is too far-reaching that it will stifle innovation and the up-and-coming OpenAIs or up-and-coming Anthropics. So I would appreciate a light touch if there is <a rel="nofollow" href="https://www.foxbusiness.com/category/fox-news-regulation" target="_blank" rel="noopener noreferrer">regulation</a>, because at this point I&#8217;m not even sure we&#8217;ve defined what the problem is.&#8221;</p>
<p>Tengler added that &#8220;I don&#8217;t think Congress is going to be able to regulate AI, at least not now. I think it&#8217;s beyond their aptitude,&#8221; and added that tech companies have called for regulation of their industries in recent history amid public controversies.</p>
<p>&#8220;Just look back as recently as a few years ago when Meta was in the crosshairs for censoring and <a rel="nofollow" href="https://www.foxbusiness.com/category/mark-zuckerberg" target="_blank" rel="noopener noreferrer">Mark Zuckerberg</a> just kept saying, &#8216;Please regulate us.&#8217; It&#8217;s a tried and true strategy from Silicon Valley to certainly embrace the notion of regulation, and I think part of that is because it doesn&#8217;t happen,&#8221; she added.</p>
<p>Tengler added that she thinks &#8220;there is some risk to innovation that will take place if these companies become bigger and more powerful.&#8221;</p>
<p><a rel="nofollow" href="https://www.foxbusiness.com/technology/microsoft-unveils-code-conduct-ai-models-safety-concerns-mount" target="_blank" rel="noopener noreferrer"><strong>MICROSOFT UNVEILS CODE OF CONDUCT FOR AI MODELS AS SAFETY CONCERNS MOUNT</strong></a></p>
<div class="inline image-ct">
<div class="m"><picture><source media="(max-width: 767px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/343/192/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/686/384/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1 2x"><source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/672/378/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/1344/756/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1 2x"><source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/931/523/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/1862/1046/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1 2x"><source media="(min-width: 1280px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/720/405/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/1440/810/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1 2x"><img decoding="async" src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2026/02/931/523/mark-zuckerberg-trial-meta.jpg?ve=1&#038;tl=1" alt="Meta CEO Mark Zuckerberg stands on stage presenting new hardware during a company event."/></source></source></source></source></picture></div>
<div class="caption">
<p><span>Meta CEO Mark Zuckerberg said the future of artificial intelligence should empower people rather than replace them as the company unveiled its latest vision for AI.</span><span> (David Paul Morris/Bloomberg via Getty Images)</span></p>
</div>
</div>
<p>Julia Cartwright, senior research fellow in law and economics at the American Institute for Economic Research, told FOX Business that &#8220;this is a classic case of regulatory capture by the folks at the top.&#8221;</p>
<p>&#8220;There has been a history of top companies actually aligning themselves with Washington and trying to&#8230;</p>
</div>
<p><br />
<br />Read More: <a href="https://www.foxbusiness.com/technology/top-ai-companies-call-safety-measures-while-critics-warn-regulation-could-stifle-innovation">AI regulation debates intensify over safety concerns, innovation and</a></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Why the SEC’s Innovation Exemption Delay Matters for Tokenized Securities</title>
		<link>https://financenews.one/2026/09/07/why-the-secs-innovation-exemption-delay-matters-for-tokenized-securities/</link>
		
		<dc:creator><![CDATA[Finance News]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 19:45:21 +0000</pubDate>
				<category><![CDATA[Investing]]></category>
		<category><![CDATA[blockchain investing]]></category>
		<category><![CDATA[crypto investing]]></category>
		<category><![CDATA[delay]]></category>
		<category><![CDATA[exemption]]></category>
		<category><![CDATA[fintech investing]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[matters]]></category>
		<category><![CDATA[SECs]]></category>
		<category><![CDATA[securities]]></category>
		<category><![CDATA[Tokenized]]></category>
		<category><![CDATA[United States]]></category>
		<guid isPermaLink="false">https://financenews.one/2026/09/07/why-the-secs-innovation-exemption-delay-matters-for-tokenized-securities/</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="1200" height="600" src="https://financenews.one/wp-content/uploads/2026/09/ryan-louvar.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://financenews.one/wp-content/uploads/2026/09/ryan-louvar.jpg 1200w, https://financenews.one/wp-content/uploads/2026/09/ryan-louvar-300x150.jpg 300w, https://financenews.one/wp-content/uploads/2026/09/ryan-louvar-1024x512.jpg 1024w, https://financenews.one/wp-content/uploads/2026/09/ryan-louvar-768x384.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></div>The gold price kept rising this week, breaking through the US$4,600 per ounce level. Silver was on the move as well, pushing past US$69 per ounce. A slew of drivers for both precious metals emerged during the period, but what&#8217;s attracting the most attention is an announcement from the US Department of the Treasury. The [&#8230;]]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="1200" height="600" src="https://financenews.one/wp-content/uploads/2026/09/ryan-louvar.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://financenews.one/wp-content/uploads/2026/09/ryan-louvar.jpg 1200w, https://financenews.one/wp-content/uploads/2026/09/ryan-louvar-300x150.jpg 300w, https://financenews.one/wp-content/uploads/2026/09/ryan-louvar-1024x512.jpg 1024w, https://financenews.one/wp-content/uploads/2026/09/ryan-louvar-768x384.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></div><p> <br />
<br /><img decoding="async" src="https://investingnews.com/media-library/ryan-louvar.jpg?id=67728922&amp;width=980" /></p>
<div>
<p><strong>The <a rel="nofollow" href="https://investingnews.com/gold-price-chart/">gold price</a> kept rising this week, breaking through the US$4,600 per ounce level. Silver was on the move as well, pushing past US$69 per ounce.</strong></p>
<p>A slew of drivers for both precious metals emerged during the period, but what&#8217;s attracting the most attention is an announcement from the US Department of the Treasury.</p>
<p>The department, which is led by Secretary Scott Bessent, said on Wednesday (August 19) that it will <a rel="nofollow" href="https://home.treasury.gov/news/press-releases/sb0607" target="_blank">“at least double”</a> purchases of long-term government debt. The change will go into effect on September 9, and will remain until November 4 of this year.</p>
<hr/>
<p>The Treasury said the unexpected intervention is designed to &#8220;provide greater liquidity support&#8221; to long-dated US debt; however, market watchers are interpreting it as concern about long-term yields, which have largely been trending higher since last year.</p>
<p>The move did initially push bond yields down, while prices, which move inversely to yields, increased. But the impact didn&#8217;t last — by the next day, <a rel="nofollow" href="https://www.nbcnews.com/business/markets/bond-yields-stocks-oil-prices-rcna593517" target="_blank">those changes had reversed</a>, suggesting investors aren&#8217;t convinced that long-term borrowing costs can be tamped down.</p>
<p>Adding fuel to the fire is the news that US debt now stands at <a rel="nofollow" href="https://fiscaldata.treasury.gov/datasets/debt-to-the-penny/debt-to-the-penny" rel="noopener noreferrer" target="_blank">over US$40 trillion</a>, double where it was when US President Donald <a rel="nofollow" href="https://investingnews.com/daily/resource-investing/precious-metals-investing/gold-investing/trump-gold-standard/">Trump</a> <a rel="nofollow" href="https://www.nbcnews.com/business/business-news/us-debt-crosses-40-trillion-threshold-doubling-trump-biden-rcna593441" target="_blank">first took office</a> in 2017. Interest payments on the debt are now <a rel="nofollow" href="https://www.nbcnews.com/politics/trump-administration/national-debt-deficit-washington-shrugging-bonds-interest-rates-rcna592935" rel="noopener noreferrer" target="_blank">reportedly on track</a> to become the government&#8217;s biggest expense.</p>
<p>This week also brought increased tensions between the US and Iran, with Trump <a rel="nofollow" href="https://truthsocial.com/@realDonaldTrump/posts/117124650907675461" target="_blank">posting on Truth Social</a> that America plans to launch the &#8220;most crushing economic operation ever taken against any country.&#8221; Few details have been shared at this point.</p>
<p>Taken together, these circumstances have boosted enthusiasm for safe havens like gold and silver and weighed on the broader stock market. They&#8217;ve also created questions about the US Federal Reserve&#8217;s path forward — <a rel="nofollow" href="https://www.bloomberg.com/news/articles/2026-08-19/treasury-bond-buybacks-evoke-memory-of-fed-s-operation-twist" target="_blank">experts have drawn parallels</a> between the Treasury&#8217;s buyback plan and &#8220;Operation Twist,&#8221; a similar strategy that was employed by the Fed back in 2011.</p>
<p>The <a rel="nofollow" href="https://www.investopedia.com/terms/o/operation-twist.asp" target="_blank">goal of Operation Twist</a> was to reduce long-term <a rel="nofollow" href="https://investingnews.com/us-federal-reserve-interest-rates/">interest rates</a> while stabilizing short-term rates. Part of its appeal was that it wasn&#8217;t seen as inflationary. This time around it&#8217;s a different story, and there are concerns that the Treasury&#8217;s actions will boost inflation.</p>
<p>Chair Kevin Warsh has emphasized the Fed&#8217;s 2 percent inflation target since taking the helm earlier this year, and <a rel="nofollow" href="https://www.federalreserve.gov/monetarypolicy/fomcminutes20260729.htm" target="_blank">minutes from the central bank&#8217;s July meeting</a>, released this week, show that many officials believe higher rates may be necessary in the future.</p>
<p>For now, <a rel="nofollow" href="https://investingnews.com/stocks/cme/cme-group/" target="_blank">CME Group&#8217;s (NASDAQ:CME)</a> FedWatch tool shows rates are expected to stay steady when the Fed meets in September, but more clues are seen coming out of next week&#8217;s Jackson Hole event.</p>
<div class="rebellt-item
        
        
        
        col1" id="rebelltitem1" data-id="1" data-reload-ads="false" data-is-image="False" data-href="https://investingnews.com/top-stock-market-news-21082026-treasury-buybacks/bullet-briefing-copper-market-gets-squeezed" data-basename="bullet-briefing-copper-market-gets-squeezed" data-post-id="2677795242" data-published-at="1785135100" data-use-pagination="False"></p>
<h3 data-role="headline">
<p>                Bullet briefing — Copper market gets squeezed</p>
</h3>
<p>Gold and <a rel="nofollow" href="https://investingnews.com/silver-price-chart/">silver prices</a> may be up, but it&#8217;s copper that&#8217;s currently setting new records.</p>
<p>I&#8217;ve heard for some time that the red metal&#8217;s long-term outlook is strong, but recently the near-term&#8230;</p>
</div>
</div>
<p><br />
<br />Read More: <a href="https://investingnews.com/secs-innovation-exemption-tokenized-securities/">Why the SEC’s Innovation Exemption Delay Matters for Tokenized Securities</a></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Coca-Cola innovation labs test dirty sodas, refreshers</title>
		<link>https://financenews.one/2026/08/22/coca-cola-innovation-labs-test-dirty-sodas-refreshers/</link>
		
		<dc:creator><![CDATA[Finance News]]></dc:creator>
		<pubDate>Sat, 22 Aug 2026 15:42:45 +0000</pubDate>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[AMC Entertainment Holdings Inc]]></category>
		<category><![CDATA[Atlanta]]></category>
		<category><![CDATA[Breaking News: Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business news]]></category>
		<category><![CDATA[Celsius Holdings Inc]]></category>
		<category><![CDATA[Coca-Cola Co.]]></category>
		<category><![CDATA[CocaCola]]></category>
		<category><![CDATA[Consumer Staples Select Sector SPDR Fund]]></category>
		<category><![CDATA[Dirty]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Invesco Food & Beverage ETF]]></category>
		<category><![CDATA[Labs]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[McDonald&#039;s Corp.]]></category>
		<category><![CDATA[Monster Beverage Corp]]></category>
		<category><![CDATA[refreshers]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[Retail industry]]></category>
		<category><![CDATA[sodas]]></category>
		<category><![CDATA[Starbucks Corp]]></category>
		<category><![CDATA[test]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Wendys Co]]></category>
		<guid isPermaLink="false">https://financenews.one/2026/08/22/coca-cola-innovation-labs-test-dirty-sodas-refreshers/</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="1920" height="1080" src="https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology.JPG" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology.JPG 1920w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-300x169.jpg 300w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-1024x576.jpg 1024w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-768x432.jpg 768w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-1536x864.jpg 1536w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></div>Coca-Cola used its new Mixology dispenser to make refreshers at the National Restaurant Association show. Source: Coca-Cola ATLANTA — Coca-Cola is branching out into new customizable drinks and trend-driven equipment as consumers — and food service operators — increasingly want more options. Tucked away in an anonymous office park not far from its global headquarters [&#8230;]]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="1920" height="1080" src="https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology.JPG" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology.JPG 1920w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-300x169.jpg 300w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-1024x576.jpg 1024w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-768x432.jpg 768w, https://financenews.one/wp-content/uploads/2026/08/108352277-1787245835671-Coca-Cola_Mixology-1536x864.jpg 1536w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></div><p> <br />
</p>
<div id="RegularArticle-ArticleBody-5" data-module="ArticleBody" data-test="articleBody-2" data-analytics="RegularArticle-articleBody-5-2"><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<div class="InlineImage-imageEmbed" id="ArticleBody-InlineImage-108352277" data-test="InlineImage">
<div class="InlineImage-wrapper">
<div>
<p>Coca-Cola used its new Mixology dispenser to make refreshers at the National Restaurant Association show.</p>
<p>Source: Coca-Cola</p>
</div>
</div>
</div>
<div class="group">
<p>ATLANTA — <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1"><a rel="nofollow" href="https://www.cnbc.com/quotes/KO/">Coca-Cola</a><span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> is branching out into new customizable drinks and trend-driven equipment as consumers — and food service operators — increasingly want more options.</p>
<p>Tucked away in an anonymous office park not far from its global headquarters here, Coke has been working on a flood of innovation at its secretive labs, including a way for its Freestyle drink dispensers to make dirty sodas, which combine pop with flavored syrups, cream or other ingredients. In partnership with <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2"><a rel="nofollow" href="https://www.cnbc.com/quotes/AMC/">AMC Theatres</a><span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, it is testing a Micro Matic dispenser that can make brightly colored refreshers. And Coke has more white-label beverage options on the way, like an energy drink that can be customized by color and flavor.</p>
<p>For many restaurants, handcrafted drinks like refreshers or iced coffee have become an important way to drive traffic and sales, even as diners broadly cut their spending. In the second quarter of this year, beverage servings at restaurants outpaced both servings of food alone and food with beverages, according to Circana data. When consumers are away from home, a drink often represents more than hydration, particularly for Generation Z.</p>
<p>&#8220;Oftentimes these beverages are an opportunity to take a break, get some energy or protein, have a treat, at a lower price point,&#8221; David Portalatin, Circana senior vice president and food service industry advisor, told CNBC.</p>
<p>From <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3"><a rel="nofollow" href="https://www.cnbc.com/quotes/MCD/">McDonald&#8217;s</a><span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span> to <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4"><a rel="nofollow" href="https://www.cnbc.com/quotes/WEN/">Wendy&#8217;s</a><span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"/></button></span></span></span>, longtime Coke customers have been expanding their beverage offerings to meet the shift in consumer behavior and boost their profit margins. As operators seek to add more drinks to their menus, Coke must add more convenient beverage options — or risk losing sales to a competitor.</p>
<p>&#8220;It&#8217;s our job to ensure that we&#8217;re providing unique experiences and beverages because it&#8217;s not a bonus now with consumers — it&#8217;s the norm, they expect it,&#8221; said Megan Tallman, Coke&#8217;s vice president of dispensed equipment and innovation for its North American business. &#8220;When you think about Gen Z, they are okay paying $10 for a drink that is craveable and that they can show on their Instagram or on TikTok, which is helping our customers drive margin and also beverage attachment.&#8221;</p>
</div>
<h2 class="ArticleBody-subtitle"><a rel="nofollow" id="headline0"/>Beyond Freestyle</h2>
<div class="group">
<p>This July, Coca-Cola&#8217;s Freestyle drink dispenser celebrated its 17th anniversary. </p>
<p>&#8220;Honestly, if you fast forward to today, Freestyle is more relevant today than probably it was over a decade ago,&#8221; Tallman said, crediting the machine&#8217;s dozens of flavors.</p>
<p>Even with the variety it offers, Coke is still trying to evolve to keep up.</p>
<p>In the time since the Freestyle was introduced, the number of specialty beverage chains has exploded, offering customers nearly unlimited ways to customize their drinks, from sugar content to toppings. Market research firm Technomic tracks more than 100 different chains, with more than 41,000 locations across the U.S. combined, selling everything from coffee to&#8230;</p>
</div>
</div>
<p><br />
<br />Read More: <a href="https://www.cnbc.com/2026/08/22/coca-cola-innovation-labs-dirty-sodas-refreshers.html">Coca-Cola innovation labs test dirty sodas, refreshers</a></p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
