Claude Guillemot, the co-founder of French video game giant Ubisoft, died Friday in a plane crash in La Baule, the company confirmed to FOX Business.

Guillemot, 69, was one of two people aboard a twin-engine Cessna 421 plane, both of whom died in the wreck, according to a report from local newspaper Ouest-France.

The French Atlantic coast town had a planned air show over the weekend, according to the outlet.

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In a statement to FOX Business on Saturday, Ubisoft said it was “deeply saddened to learn of the death of Claude Guillemot, co-founder of the Group and President of Guillemot Corporation, in an accident.”

According to Ubisoft’s website, Guillemot and his four other brothers founded Ubisoft in 1986.

Guillemot worked behind the scenes and played a pivotal role in advancing the original mail-order software business, Reuters reported.

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One of Guillemot’s brothers, Yves, serves as CEO of the gaming powerhouse.

Under Yves’ ongoing leadership of more than 30 years, the brothers’ early strategy of nurturing in-house talent and developing original brands has driven the company’s success amid tech disruptions and industry transformations, according to Ubisoft’s website.

“Our thoughts are with his family ⁠and loved ones during this difficult time,” the company told FOX Business.

Ticker	Security	Last	Change	Change %
UBSFY	UBISOFT ENTERTAINMENT SA	1.12	+0.01	+0.90%

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Ubisoft said no further statements would be released at this time.