Evacuees from the Eaton fire look through boxes of clothes at a donation center in Santa Anita Park, Arcadia, California, Jan. 13, 2025.
Etienne Laurent | AFP | Getty Images
As Los Angeles continues to battle wildfires that have destroyed parts of the city and killed at least 24 people, companies are pledging millions in donations to aid in relief efforts.
On Monday, Netflix and Comcast each announced a $10 million donation, split between groups such as the Los Angeles Fire Department Foundation, World Central Kitchen and the American Red Cross. Both companies also said they are assisting employees directly affected by the fires.
“The next few years will be a rebuilding time for many of us and it will require creativity, vision, grit and perseverance. Looking around at some of the hardest hit neighborhoods, it is hard to imagine rebuilding — but we will, and we will come back stronger than before,” Netflix co-CEO Ted Sarandos wrote.
Comcast is the parent company of NBCUniversal, which, because of its studios, has a big footprint in Los Angeles.
“We extend our deep appreciation to the first responders for their tireless and courageous efforts,” Comcast Chairman and CEO Brian Roberts said in the announcement.
Firefighters work as smoke rises above the growing Palisades fire in Los Angeles, Jan. 11, 2025.
Ali Matin | AFP | Getty Images
Other media and entertainment corporations, many of which have a prominent presence in the Los Angeles area, had previously pledged to donate to relief efforts. The Walt Disney Company announced Saturday that it is committing $15 million to fire response and rebuilding. Fox News reported that its parent company, Fox Corporation, donated $1 million to the American Red Cross.
Warner Bros. Discovery said in a statement to CNBC that it was committing $15 million to response and rebuilding efforts and that it was paying for impacted employees’ living expenses.
Gambling platform FanDuel and its parent company, Flutter Entertainment, donated $250,000 to disaster relief organization Americares and the LA Fire Department Foundation, they announced.
The NFL — which relocated a playoff game from SoFi Stadium, in a suburb of Los Angeles, to State Farm Stadium in Glendale, Arizona, due to the fires — said its teams and ownership groups were providing a collective $5 million to relief efforts. Twelve Los Angeles sports teams, including the Lakers and the Dodgers, separately announced a donation of over $8 million to fire relief groups.
Grocers Kroger and Walmart, meanwhile, pledged $1 million and $2.5 million, respectively, toward relief efforts. Tyson Foods said it would deploy its “Meals That Matter” disaster relief team this week to distribute hot meals and water to residents impacted by the wildfires. Restaurant chain Raising Cane’s announced a $250,000 donation to the American Red Cross.
Health insurer Anthem Blue Cross announced a $10 million donation to disaster response efforts.
Read More: Entertainment, tech companies donate millions to LA wildfire relief