Samsung Galaxy Z Fold6 and Z Flip6 launch: Price, specs and features

PARIS — Samsung launched its latest foldable smartphones on Wednesday, and they are packed with artificial intelligence features. The South Korean tech giant hopes to regain share in a product category it pioneered by convincing users to upgrade their devices.

The company took the wraps off the Samsung Galaxy Z Fold6 and Z Flip6, which come with improvements from the previous models and are enhanced with Galaxy AI, the company’s suite of artificial intelligence features.

Samsung’s Galaxy Z Fold6, which starts at $1,899.99, is a foldable device that opens out like a book. The smartphone has a 7.6-inch display when open and boasts a triple-lens camera on the back, as has become standard for high-end phones. Samsung said this is the company’s thinnest foldable so far at just 12.1 millimeters thick when folded.

Samsung’s Galaxy Z Flip6 opens like a traditional flip phone but with a bendable screen. The handset starts at $1,099.99.

Both devices are available starting July 24, Samsung said at its Galaxy Unpacked event in Paris.

The launches come as Samsung faces rising competition in foldables and consumers continue to hold on to their devices for longer.

“The ongoing challenge remains of getting users to upgrade with what is perceived to be incremental improvements on previous models especially for the Fold; more so when everyone are tightening their belts,” Paolo Pescatore, founder of PP Foresight, told CNBC by email.

All major smartphone makers have been touting the AI features of their devices this year to capitalize on excitement around the technology and to attempt to give users a reason to upgrade to more expensive handsets.

One big trend Samsung is trying to take advantage of is the fact people are willing to pay more for phones.

At the same time, Samsung is facing increasing competition in the foldable smartphone space, a category it pioneered in 2019.

Some of the key AI features Samsung talked about are:

• Translation features: On the Z Fold6, Samsung launched an “Interpreter” mode. This allows people to fold the phone halfway so they can use both the back and inside screens. If two people are conversing in different languages, the screen will translate the conversation in the language relevant to the person looking at the screen.
• Live translate: Samsung introduced a feature earlier this year that live translates phone calls in its own phone app. Now, that feature is being extended to third-party apps such as WhatsApp.
• Suggested replies: The Z Flip6 will suggest a reply based on a user’s style of writing messages without the need for a person to open their device and type a response.

But it was only in January that Samsung launched its flagship S24 series debuting AI features. Analysts have questioned if the phones have enough appeal to get people to…