Cruise lines chase luxury travelers with bigger, pricier suites

The latest push into high-end travel is taking place on the high seas, as cruise lines increasingly lean on luxury offerings.

On Regent’s Seven Seas Splendor, an all-luxury ship, cabins cost anywhere from $1,800 to $15,000 per night for its top-of-the-line booking, the Regent Suite.

The difference is not just the roughly 5,100 square feet of space. The top-tier suite has a Steinway piano, a private dining room and a wraparound deck with a hot tub and a view comparable to the one from the ship’s bridge.

Multiple passengers wanted the suite for the Splendor’s 151-night global cruise that embarks in January, Regent told CNBC, and it is almost always occupied.

Regent is setting its sights even higher, as the cruise line plans to debut the Seven Seas Prestige in December, its first new ship class in a decade. Its top suite will cost $25,000 per night.

While megaships with surfing and waterslides can carry more than 7,500 passengers, the smaller, elite ships — some carrying fewer than a thousand passengers — are powering profits for companies like Norwegian Cruise Line Holdings. The company owns luxury lines Regent and Oceania.

Norwegian CEO John Chidsey has said he’s focused on sharpening the luxury brands’ positioning, improving the products and guest experience, and strengthening their commercial performance.

Regent and Oceania, he said, are in good shape for 2027, though Chidsey did not break out metrics between the companies.

Cruise competitors are also betting big on luxury offerings, investing in new ships and more specialized experiences.

Regent competes with established luxury cruise lines including Royal Caribbean’s Silversea and Carnival’s Seabourn, as well as newer entrants carrying hotel names into the market. Four Seasons, Aman and Orient Express are among the brands bringing luxury hospitality to yacht-style vessels.

The cruise industry projects the luxury cruise fleet will grow from 104 ships in 2026 to at least 130 by 2036.

And while global cruise passengers are forecast to increase about 11% between 2025 and 2028, according to the Cruise Lines International Association, or CLIA, the industry’s investment dollars are increasingly flowing to luxury and expedition brands, with orders rising for smaller ships and fewer berths through the next decade.

From 2020 through 2025, there has been a 71% increase in the number of luxury ships and an 84% increase in berths, according to CLIA. The orders indicate another 26% jump in the number of ships through the end of 2029 and a 32% increase in capacity.

Other hospitality companies are investing and expanding their uber-upscale offerings, too. Hotels, casinos, airlines, restaurants, spas and other travel and leisure companies see the trend:…