LBank at 11: Eric He on Building an Exchange for More Than One Market Cycle
Eleven years in crypto is not simply an anniversary. It means navigating multiple boom-and-bust cycles, changing asset narratives, exchange failures, and the growing convergence between traditional finance and onchain markets.
At its 11-year mark, LBank reports more than 30 million registered users and $23.81 billion in daily trading volume. In an exclusive interview with Bitcoinist, Eric He, LBank’s Community Angel & Risk Management Advisor, looks beyond the next hot token to discuss a more consequential question: how an exchange can balance speed, access, security, and durable trust as the market becomes more complex.
Q. LBank is marking its 11th anniversary. Looking back, what is the most important principle the company has learned—not the biggest growth number?
Eric He: A ship is safest in port, but that is not what ships are built for. In favorable markets, any platform can talk about growth. The real test comes when volatility rises and confidence is fragile: can the platform keep operating reliably, and can it keep risk management ahead of volume?
Over eleven years, what users expect from an exchange has changed. Early on, the questions were simple: Is the asset available? Can I trade it? Today, users also ask whether liquidity is real, whether listings are handled with discipline, how their assets are protected, and whether the platform helps them navigate a more complicated market.
That is why we have kept evolving our product and infrastructure rather than treating an anniversary as a static milestone. This year, LBank surpassed 30 million registered users globally. To me, that is not a finish line. It represents 30 million individual choices across regions, languages, levels of experience, and risk appetites. The number that matters most is whether they choose to stay with LBank through the next market cycle.
Q. Competition among exchanges is moving beyond who lists assets fastest toward who can support more trading use cases. What role should LBank play in this next phase?
Eric He: Aristotle wrote that excellence is not an act, but a habit. An exchange should not be just a page that brings buyers and sellers together. Across asset discovery, trade execution, and risk decisions, it should help users build better trading habits over time.
The exchange used to be mainly a gateway. Going forward, it needs to be more like disciplined trading infrastructure: responsive to crypto-native opportunities, while giving users better liquidity, better tools, and clearer risk context. For LBank, that means advancing three things at once: staying close to emerging crypto narratives, expanding access to assets connected to the real economy, and continuing to improve risk controls and trading experience.
We do not believe more features automatically create more value. The objective is to give users a…
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