Amazon launches 30-minute delivery service in dozens of US cities

By Finance News On May 12, 2026

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Amazon is rolling out 30-minute delivery across dozens of U.S. cities, marking its fastest shipping option yet as the retail giant continues to accelerate its push into ultra-fast fulfillment.

The new service, called Amazon Now, will deliver thousands of items — including groceries, household essentials and electronics — to customers’ doors in about 30 minutes.

The offering is now available in Seattle, Philadelphia, Dallas-Fort Worth and Atlanta, and is expanding to additional markets such as Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City and Phoenix.

“Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” Udit Madan, senior vice president of Amazon Worldwide Operations, said in a statement. “With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door.

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A worker near packages in an Amazon delivery vehicle in San Francisco on Monday, Feb. 2, 2026. (David Paul Morris/Bloomberg via Getty Images / Getty Images)

“Amazon Now complements Amazon’s existing fast-delivery offerings, including 1-hour and 3-hour delivery on more than 90,000 products and Same-Day Delivery on millions of items,” Madan added.

Amazon said the new service relies on a network of smaller fulfillment sites located closer to customers, allowing for faster delivery times and shorter travel distances for drivers.

Prime members will pay $3.99 per order for the service, while non-members will pay $13.99. Additional fees will apply for smaller orders, including $1.99 for Prime members and $3.99 for non-Prime members for orders under $15.

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“Amazon Now uses a network of smaller locations designed for efficient order fulfillment, strategically placed close to where customers live and work,” Amazon said. “This approach prioritizes the safety of employees picking and packing orders, reduces the distance delivery partners need to travel, and enables faster delivery times for customers.”

Amazon plans to expand the service to tens of millions of customers by the end of 2026.

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