Want to buy Canadian? There’s an app for that
Picture this: You’re wandering around the grocery store, trying to buy Canadian. That carton of blueberries is a no go — and that loaf of bread doesn’t make the cut, either. The juice you wanted to buy was made in Canada … using imported ingredients.
Wouldn’t it be great if your phone could just magically tell you whether the products you want to buy are Canadian or not? Well, now it can — thanks to savvy entrepreneurs across the country who’ve created apps meant to help shoppers identify the origin of everyday staples.
There’s Shop Canadian, the brainchild of two software developers in Edmonton; Buy Beaver, which was dreamt up by two Montreal entrepreneurs; O SCANada, created by a mother and son in Calgary; and Maple Scan, an AI-powered tool made by a Calgary researcher. All four apps have a feature that lets shoppers scan an item’s barcode to determine how Canadian it is.
“We saw on social media a lot of different lists of products being shared. They were not always correct, so we thought we had to find a way to centralize all of this information,” said Alexandre Hamila, one of the co-creators of Buy Beaver.
Front Burner21:15Buy Canadian, bye-bye America?
Even with the tariffs on U.S. goods mostly on pause for the rest of the month, many are still doing what they can to “Buy Canadian” and switch their buying habits away from anything American-made. But how do you actually go about doing that? And should it extend into our digital and media habits too?
Vass Bednar, executive director of McMaster University’s Master of Public Policy and Digital Society program and author of The Big Fix: How Companies Capture Markets and Harm Canadians, joins us to wade through the murky waters of navigating a trade war in a country that’s so intertwined with its neighbour to the south.
For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts [https://www.cbc.ca/radio/frontburner/transcripts]
After a user scans the barcode of a product, the Buy Beaver app rates how Canadian the product is on a scale of one to five based on several criteria: where it’s made, where the ingredients or materials are from and who owns the brand.
“Right now, everything is community-driven,” explained Christopher Dip, the app’s other co-creator. “So if you can scan a product and it says it’s not rated yet, then you are able to rate it and give your own info. And as more people vote, we expect the scores to get more and more accurate.
“If the product’s properly labelled, you technically don’t need our app. But you might need our app to know if the parent company is an American one or not. Some people might argue that even if it’s a product of Canada and it’s supporting Canadian jobs, if the profits go back to the U.S., then that might be something to consider,” added Dip.
“But we just give that info to the community, and they can make a decision if they want to buy that…