Applying this rule is the secret to guilt-free shopping, expert says

When Bernadette Joy graduated with an MBA in 2016, she and her husband had around $300,000 in debt, including student loans and mortgage balances.

By 2020, they were debt free.

As Joy sought financial independence, the financial tips she found — “eat beans and rice; don’t have any fun; shopping is terrible” — didn’t resonate with her.

Instead, Joy found more creative ways to shop without feeling guilty. That led her to come up with a method she calls “The $1 rule,” which she details in her new book, “Crush Your Money Goals.”

“The $1 rule is my twist on cost per use or cost per wear,” said Joy, who is a financial coach and debt repayment expert. “But I simplified it even more to say, it’s OK to buy something if it comes out to $1 per use.”

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For example, when a friend was looking to buy an expensive couch, Joy used the $1 rule to help him figure out it would be worth it as long as he kept it for five years and used it daily.

The rule has also helped Joy personally avoid buying low-quality items or things she won’t use often, she said.

She had her eye on a warming dish to use when entertaining, for example, and realized the $30 cost wouldn’t justify the two times per year she would likely use it.

The “$1 rule” can also be very helpful during the holidays when you are trying to buy gifts for people they will really enjoy, she said.

Joy said she uses the rule whenever she buy gifts for people, thinking, “Is this something that they would use a lot?”

A record 183.4 million people are expected to shop both online and in-person in the five days from Thanksgiving through Cyber Monday this year, according to the National Retail Federation.

More than half of consumers — 57% — say they plan to shop then because of deals that are too good to pass up, the industry organization found in a recent survey.

Good deals can lead to impulse buying, according to recent research from Bankrate, which found 54% of adults made at least one spur-of-the-moment purchase last holiday season.

However, those impulse purchases can lead to regrets.

A separate Bankrate survey on online purchases prompted by social media found 57% of consumers regretted at least one of those transactions.

It’s OK to indulge occasionally, so long as you have made room for it in your budget ahead of time, said Ted Rossman, senior industry analyst at Bankrate.

“You don’t want to still be paying off this holiday season a year from now,” Rossman said.

To that point, 28% of people are still paying off credit-card debt from the 2023 holiday season, NerdWallet found.

Overspending can still be a reality for many households, since prices have gone up 20% since the beginning…