Ticketmaster changes Taylor Swift ticket transfer rules amid reported

By Finance News On Oct 9, 2024

Ticketmaster is enforcing new rules around how fans transfer Taylor Swift tickets amid a surge in reported scams.

The ticket sales giant recently updated its website to say ticket transfers for Swift’s concerts can only start 72 hours before the event. Previously, Swifties could transfer tickets between Ticketmaster accounts at any time.

Representatives for Ticketmaster confirmed the rule but did not respond to questions about the reason for the change.

It comes after a spike in reported hacks to Ticketmaster accounts that have affected Swift’s Canadian fans, as well as ticket holders for other events operated by the company.

A blond-haired woman stands in a sparkly red bodysuit in the right hand bottom corner, in front of a giant screen that shows her face blown up to huge size. — Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in Paris on May 9. Ticketmaster has had Swift-related mishaps before. In November 2022, the company sparked outrage when its site crashed during a presale event for tickets to her concerts. (Lewis Joly/The Associated Press)

Some customers posted on social media that concert tickets they purchased months ago were suddenly transferred from their Ticketmaster accounts without their authorization.

Stolen tickets to be restored, company says

The company said in a statement it is working to “restore fans’ tickets.”

“The top way fans can protect themselves is setting a strong unique password for all accounts – especially for their personal email which is where we often see security issues originate,” it wrote.

“Scammers are looking for new cheats across every industry, and tickets will always be a target because they are valuable, so Ticketmaster is constantly investing in new security enhancements to safeguard fans.”

A girl holds a hand-made sign that says — A Swiftie holds a sign asking for tickets as the performer arrives at Wembley Stadium in London for the first of five concerts of Taylor Swift’s Eras Tour on Aug. 15. Tickets for the singer’s tour have gone fast, making the prospect of losing those tickets through alleged fraudulent ticket transfers more worrying for fans. (AP-Alastair Grant/The Canadian Press)

Francine Vachon, associate professor of information systems at Brock University, is skeptical that Ticketmaster’s changes to ticket transfers will have a real impact on alleged ticket theft, pointing out the change doesn’t stop theft from occurring within the 72-hour window before the event.

She told CBC News that these reported thefts can be traced back to a data breach this summer.

In July, Ticketmaster alerted Canadian customers that a data breach had occurred, allowing a third party to access customers’ personal information. This may have included their name, contact information, and even credit and debit card information, the company said at the time. The Privacy Commissioner of Canada subsequently launched an investigation into Ticketmaster to assess its security safeguards.

“That’s how people are able to log in to people’s accounts and steal their tickets,” Vachon said. “If my daughter had an account and she was a Swiftie, they could just use her password, go into her account,…