Finance News

Trump DJT stock could be sold within weeks


A smartphone displays the logo of Donald Trump’s Truth Social app on March 25, 2024.

Anna Barclay | Getty Images

Former President Donald Trump will soon be free to start unloading his multibillion-dollar stake in his fledgling social media startup, Trump Media.

But the potential payday — Trump’s stake comprises more than half of his on-paper net worth, per Forbes — carries risks for both the Republican presidential nominee and his company.

Trump holds 114,750,000 shares, or nearly 59%, of Trump Media, which owns the social media platform Truth Social. As of Thursday, his stake was worth slightly more than $2.6 billion.

But Trump, along with others who received stock in the company before it went public, are barred from selling any of their shares for approximately 180 days under a “lock-up agreement.”

Those provisions are a common feature of IPOs, meant to prevent company insiders from immediately cashing in their shares as soon as a company goes public. This helps keep the stock stable and marketable to investors in its first few months on the market.

How Truth Social can make money for former President Trump

Trump Media made its debut on the Nasdaq under the ticker DJT in late March, following a lengthy merger process with a special purpose acquisition company.

The lock-up restrictions, which began after the businesses combined, are set to end on Sept. 25.

They could also be lifted earlier, if the stock price stays at or above $12 per share for any 20 trading days within the 30-trading-day period that starts Friday, according to the company’s regulatory filings.

If shares of DJT remain above this price point — and they seem likely to — the lock-up could expire as soon as Sept. 20.

What happens after that is anyone’s guess.

Trump has not said what he plans to do with his shares once the lock-up lifts, and a spokeswoman for Trump Media did not reply to questions about it from CNBC.

A spokesman for Trump’s presidential campaign referred inquiries about Trump’s stock to Trump Media.

“If I was going to speculate, I’d be speculating on the downside, not the upside,” said Daniel Bradley, a professor of finance at University of South Florida.

That view has “absolutely nothing to do with my political views,” he noted, and “everything to do with pure economics.”

If Trump sells

Sopa Images | Lightrocket | Getty Images

If he chooses to sell all or part of his stake, Trump may have trouble finding buyers — and that possibility alone could affect the share price.

“If there’s not enough buyers there, then yeah, the stock price ultimately is going to have to fall substantially,” Bradley said.

Trump Media noted in a Securities and Exchange Commission filing that once the lock-up lifts, the sale of “a substantial number of shares” of its common stock “could occur at any time.”

“These sales, or the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the market price” of DJT stock, the filing said.

If Trump does sell, he will be required to disclose the transaction in a…



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